The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing
Is now the Right Time to Leverage Social Media
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,
Hip New Green Products are not Your Grandmother’s Products—Or Are They?
Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there's no shortage
Spam, Marketing, Spam
Sure, loads of marketers have hopped on the YouTube bandwagon and created channels for themselves. But leave it to the good lads from Monty Python to
Letters to the Editor
B-TO-B DM TESTING Just read Ruth Stevens' article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott
Four Ways E-mail Marketers Can Boost Customer Relationships
At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers' needs in order
Because I’m a Customer? Pshaw!
I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set
Listline
NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the
The Five-Pound Watch
I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that
Read This East to West
As I noted in the December issue, this column is written more than a month before you actually read it. That means while you're sweeping away the last
