Welcome to the Murky World of E-mail List Sales
Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders
Dealing With Tightfisted Marketing Budgeters
Yes, times are tough for marketers. As if you didn't know. And so it's likely you've heard some of the following lines the most common gripes voiced by
Listline
NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the
The C-Level Game
It should come as no surprise, but here's one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate
How to Choose High-Performing Mailing Lists
If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an
Is now the Right Time to Leverage Social Media
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,
The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing
Marketers Could Face New Federal Rules
You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,
Event Car Marketing is Effective Alternative in Economic Downturn
Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative
