Because I’m a Customer? Pshaw!

Posted on by Chief Marketer Staff

I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.

Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest member of my Stupid Marketer Hall of Fame.

When I set up the Yahoo e-mail account

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