Weekly Game Show Picks Contestants from the E-Audience
The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the
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SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you're wishing on, because if things turn bad, you
WWE Stages Shows in Iraq
It's an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past
Event Car Marketing is Effective Alternative in Economic Downturn
Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative
Microsoft Gains Insight From Small-Business Clients
During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in
Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable
The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy's and curtains on display at Sears. It's in
Why Incentive Programs Survive Recessions
And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But
