Indie Mobile Retailers to Get Free Online Ads
Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign
News Brief
ALL TERRAIN: aids Al Gore with a campaign to raise funds for We Can Solve It.org
Postscripts
T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program
Live From DMA08: On the Block at the DMEF Dinner
Concerned about the lack of direct marketing talent available today? It might look better in the near future, as the Direct Marketing Educational Foundation is all about "educating students today to enrich the direct/interactive marketing talent pool of tomorrow."
Accel-KKR Acquires the Endurance Group
Accel-KKR, a private equity firm, has acquired the Endurance International Group Inc., an online marketing services firm.
List Rental Prices Falling: Worldata
Prices of list rentals are declining across the board and -- for the first time ever -- show a downward trend in every business-to-consumer and business-to-business category tracked, according to Worldata's Fall 2008 List Price Index.
‘Vast International’ Spam Ring Crushed: FTC
The Federal Trade Commission is claiming today that with the help of New Zealand law enforcement it has shut down one of the largest spam rings in the world
E-mail’s Killer ROI Less Lethal by the Year: DMA
While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association
Congratulations! Magilla Readers Tops in E-mail Quiz
I always knew subscribers to this newsletter were the some of the sharpest people in the industry and now I have proof
