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E-mail’s Killer ROI Less Lethal by the Year: DMA

E-mail’s Killer ROI Less Lethal by the Year: DMA

Posted on October 15, 2008 by Chief Marketer Staff

While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association.

E-mail

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