Branding? OK…If You Own a Cattle Ranch
Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the
In Defense of Blacklists
A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More
September 1, 2008
September 1, 2008
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