Hey, Big Givers
Don't panic but don't sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research
Listline
NEW LISTS Addiction Professional Vendome Group has a postal list naming 22,846 subscribers to Addiction Professional magazine. There's also a file of
What Downturn?
An economist looking only at direct marketers' online spending patterns might think the country is in pretty good shape. Direct's annual survey of e-commerce
In Defense of Blacklists
A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take
Branding? OK…If You Own a Cattle Ranch
Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the
Better Late
Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It's about bloody time, he said. Then he added: Ben
No Place Like Home
Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Get the Word Out Early
If you exhibit at trade shows as part of your business-to-business marketing strategy, you're in good company. About 18% to 25% of the typical B-to-B
The Citi Takes a Snooze
Citibank started as City Bank of New York in 1812 and is now Citigroup, the world's biggest financial services firm, with pretax profits of over $20 billion.
