Pint-Sized Platforms
Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer
All Singing, All Social
This summer a supervillain took over the Internet. His weapon of choice? Social marketing. The musical superhero spoof Dr. Horrible's Sing-Along Blog
In Defense of Blacklists
A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take
Branding? OK…If You Own a Cattle Ranch
Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the
Better Late
Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It's about bloody time, he said. Then he added: Ben
No Place Like Home
Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Get the Word Out Early
If you exhibit at trade shows as part of your business-to-business marketing strategy, you're in good company. About 18% to 25% of the typical B-to-B
The Citi Takes a Snooze
Citibank started as City Bank of New York in 1812 and is now Citigroup, the world's biggest financial services firm, with pretax profits of over $20 billion.
Drug Interactions
Open up and say Or pick up a pamphlet in your physician's office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using
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