News Briefs
24 HOUR FITNESS WORLDWIDE: signed a deal with Elite Sampling & Promotion to distribute samples in 24 Hour’s 370 fitness clubs, with a total of 3 million members.
Promising Start: Five Must-Have New Year’s Resolutions for E-mail Marketers
When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.
Make It Easy and They Will Come: Perfecting the RSS User Experience
If the usability of your RSS implementation is poor, you're losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.
It’s A Date: IMN Pilot Tests Calendar Offering
IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.
E-News To Go
Fonpods Inc. and The Americast Network have announced a partnership to deliver local newspaper content via podcast on mobile phones.
