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News Briefs

Posted on December 20, 2006 by Chief Marketer Staff

24 HOUR FITNESS WORLDWIDE: signed a deal with Elite Sampling & Promotion to distribute samples in 24 Hour’s 370 fitness clubs, with a total of 3 million members. Kinnelon, NJ-based Elite also handles sampling programs in Choice Hotels, SpaWish, Dollar General and Rainbow Stores.

MYSPACE.COM and CINGULAR WIRELESS: have partnered to offer Cingular subscribers Myspace functionality on their handsets. The deal marks MySpace’s largest-scale mobile partnership. Under the deal, Cingular customers will have the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages and more, the companies said.

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