VH1 Goes Dancing in the Streets to Promote I Love the 90s

Posted on by Chief Marketer Staff

VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade.

Celebrity look-a-likes from the decade such as Monica Lewinsky, Ricky Martin, Steve Urkel, Bill Clinton and many others will be dancing The Macarena throughout high traffic sidewalks of New York City July 12, including the Brooklyn Bridge, Grand Central Station and Times Square. The series debuts July 12 and runs through July 16.

The street teams will be holding eye-catching picket signs, distributing I Love the 90s bumper stickers and encouraging passersby to dance The Macarena through the streets of New York City.

Mr. Youth, LLC, New York City, handles.

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