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Consumer Marketing

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The Future of TV Ads

The Future of TV Ads

Posted on May 23, 2013 by Chief Marketer Staff

(Wall Street Journal)

As more Americans buy Internet-connected TVs, interactive ads will soon be popping up on screens. In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing. Some 35.1 million households will own one Internet-connected TV by 2014. Get smarter here.

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