Kodak and Wal-Mart Honor Veterans

Posted on by Chief Marketer Staff
Wal-Mart displays Kodak
photos in-store for
Veteran’s Day

Eastman Kodak has reworked its Veterans Day promotion, staged for the fifth year at Wal-Mart stores around the country, to recognize both veterans and active-duty troops.

Called “Show Your Support with a Yellow Picture Ribbon,” the promotion invites Wal-Mart customers to bring a photo of their favorite veteran or current service member into Wal-Mart. They then make a complimentary sheet of enlargements and reprints on Kodak equipment. One 5″ x 7″ print is inserted in a photo holder and mounted around a special “Wall of Heroes” banner in the store for passing customers to see. A wallet-sized reprint is attached to a yellow ribbon photo holder that customers can wear or display to honor their veteran.

The yellow ribbon graphic taps into the now-popular practice of Americans displaying yellow ribbons to honor our troops.

The promotion will run from late October through Veterans Day, on Nov. 11. Idea Connections, Rochester, NY, executes.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone