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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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Oct. 14 2014




Live Customer Engagement Rock Stars

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

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Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

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Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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Oct. 08 2014




Digital Engagement and Conversion Are Not Synonymous 1

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

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Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

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Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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Aug. 25 2014




Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

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Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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Facebook and Nielsen data collection

Article

Jul. 16 2014




Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

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