Chevrolet Signs Fishing Deal
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by Chief Marketer Staff
The International Game Fish Association has announced that Chevrolet has become the official automotive group of the fishing conservation and record-keeping organization.
As a platinum sponsor, Chevrolet will join the IGFA and its affiliation of corporate sponsors in creating sound programs and alliances for conservation, preservation and environmental education efforts.
Chevrolet products will be featured at the IGFA Museum and Hall of Fame and at events, tournaments and interactive displays throughout the year. Chevrolet also donated a Tahoe 4×4 SUV as the featured item in the IGFA’s 21st Annual International Auction and Banquet, to be held in Palm Beach, FL, on Jan. 28.
