Agencies
-
Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Events
Peet’s Coffee Brews Chilly Coachella Activations
Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew. -
Demand Gen
Three Key Reasons to Invest in Brand Marketing
Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal. -
Acquisition
Behind the Scenes: What Works for Webinar Experts
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?
-
Digital
The Future is Swift: How Real Time Impacts ROI
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
-
Profiles & Campaigns
Avengers Assemble: The Marketing Charge for Infinity War
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
-
MarTech
AI For Marketers—What You Need to Know NOW
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
-
Data & Analytics
No One Wants Your John Hancock: Credit Card Issuers Sign Off on Signatures
Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.
-
Data Driven ROI
Creating Great Customer Experiences: 4 Areas to Master
CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?
-
Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out.
