Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
4 Predictions for Martech in 2018
Smaller budgets, back office tech and more…what’s to come in the months ahead? Here’s four key martech predictions for the new year.
New Website Helps Planet Fitness Strengthen Engagement
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
Creating Physical Experiences in a Digital World: 4 Tips
Things like body language and intonation often get lost in digital translation, begging the question: Are we losing our ability to engage on a human level?
Google’s Algorithm Updates Dive Bomb Local Businesses
Businesses hoping to gain or retain a spot in the coveted “map pack”—the three highly visible local listing spots by the map and above the organic search results—may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses.
Q&A: How Intel is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
13 Tips for Creating More Useful B2B Content
According to Beckon, even though content creation grew 300 percent between 2015 and 2016, engagement levels over the same period remained static, meaning that it’s more important than ever to create compelling content that holds value for the reader. Here’s a baker’s dozen of ideas on what makes B2B content useful.
Improving Your Martech ROI in 2018
In two recent Chief Marketer special reports—Masters of Martech and B2B Marketing Automation All-Stars—11 leading B2B and B2C brands shared the secrets of how they are optimizing their marketing technology budgets.
Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.