Wheaten & Wheaten Taps ex-OfferMobi and Offervault Exec Jim Lillig For EVP Position
Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.
December 9, 2010 — Chicago, IL – Wheaten & Wheaten Worldwide, looking to expand both their online and mobile capabilities has named online performance marketing veteran Jim Lillig to the position of Executive Vice President. Lillig most recently held the position of VP Business Development for the mobile startup OfferMobi, as well as VP Business Development at Offervault, the most popular search engine for Cost per Action campaign research on the Internet.
Wheaten & Wheaten owns the online performance ad network adFoundry as well as the cutting edge online lead generation platform LeadDemon, has been steadily increasing their reach to both mobile and online advertisers. They have also recently launched BargainMafia, a coupon site dedicated to reaching local markets. The addition of Lillig to their team will significantly increase their visibility to advertisers looking to augment direct engagement strategies in both the mobile ad space and the online performance industry.
"Jim’s stellar reputation for integrity and campaign creativity will be a terrific asset for us at Wheaten as we move into mobile and expand our existing performance marketing businesses" – Holly Brown, owner Wheaten & Wheaten Worldwide Inc.
Known widely for his work with performance marketing startups, Lillig has had his hands in digital performance marketing from the earliest days of Internet Marketing. Starting in 1996 with his own consulting practice, Softsell, he has moved through the interactive advertising ranks to own and manage companies that have transformed the landscape of online advertising. Previous consulting clients include brands such as Microsoft, Sony and Kodak.
Lillig begins his new role of helping to shape the company’s digital media offerings immediately and will work directly with Wheaten & Wheaten’s CEO/President Holly Brown to grow top line revenues.
About Wheaten & Wheaten
Chicago based Wheaten and Wheaten Worldwide was formed in 2004 by Holly Brown to promote online performance marketing campaigns through both digital ad networks and top online publisher relationships. Since then, the company has expanded to include 3 additional brands into its multi-channel marketing solutions group. These include adFoundry, an online cost per action network connecting proprietary brand relationships with online publisher disribution outlets. LeadDemon, a cutting edge online lead generation platform that is a cost effective way for advertisers to generate high quality leads from online sources, and most recently, BargainMafia.com, a local coupon directory site. Wheaten and Wheaten Worldwide provides full service ad agency solutions for its advertiser clients.
For further information:
contact: Holly Brown
Phone: 312-226-6200 ext. 201
eMail: [email protected]
