Topic | Virtual Reality Marketing

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

Gatorade was developed to help athletes boost their performance. So to celebrate its 50th anniversary, the beverage brand used virtual reality to give athletes—actual or armchair—the opportunity to experience what it’s like to be an athlete at peak performance: Washington Nationals right fielder and Major League Baseball MVP Bryce Harper in the batter’s box. Working…

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.