Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
Topic | Social
Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
Black Friday and Social Campaigns
A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
Marriott’s Next Destination? Snapchat
Learn the plan behind Marriott's new Global Content Studio.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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