Topic | Social

5 Tips to Maximize Social Selling

|  by Koka Sexton

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Breaking Down the Art of Social Selling

|  by Sanjay Castelino

Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?

Top Legal Issues Facing Marketers in 2017

|  by Linda Goldstein

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

4 Ways Social Positions Brands as Destinations for Millennials

|  by Tony Tie

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.