Get Out of the Water! Shark Week Promotions Are Back
Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.
Topic | social media
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.
A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat
Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.
