Topic | social media

How B2B marketers are generating leads with the highest ROI.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.