Topic | social media

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here's what you need to know.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.