TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
Topic | social media
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
Brands Boycott Facebook for Policies Toward Hate Speech
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
How Brands Can Respond to New Social Behaviors Relating to COVID-19
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
How Media Brands Are Engaging Gen Z During the Pandemic
Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
Social Media Listening and Platform Updates for Marketers
How marketers can use COVID-19 mentions on social media for social listening.
How Presidential Candidates Used Social Media and Political Advertising Ahead of Super Tuesday
Candidates embraced marketing approaches with differing social media and paid advertising strategies.
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