Getting Smarter about Marketing Video Analytics
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
We ask several top marketers….what matters most in professional (and personal) ROI?
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
Click here to view the 2023 winners!