Topic | ROI

attribution

5 Ideas for Better Sales and Marketing Attribution

|  by Rob Stagno

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

A New & Improved Return on Ad Spending Formula

|  by Todd Crawford

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

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