Topic | Optimization

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

Thenation's populace is getting progressively older, with new healthcare needs; and you're facing new competition

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and…

Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

White Castle is energizing its fervent fan base with a summer of contests challenging "Craver Nation" to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

Walmart's mobile campaign with "The Avengers" is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns-- or face lawsuits and stiff penalties.