Topic | Mobile

Top Legal Issues Facing Marketers in 2017

|  by Linda Goldstein

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

2017: The Year We Get Mobile Advertising Right

|  by Alex Saric

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

timesaving apps

5 Mobile Tactics To Increase Sales Productivity

|  by David Keane

Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.