Topic | Mobile

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.