Topic | Martech

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.