Topic | Martech

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.

Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.