Topic | Martech

What Springsteen Knew About B2B Marketing Automation

|  by Ray Kemper

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

How Bots Degrade the Marketing Tool Ecosystem

|  by Peter Zavlaris

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

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