Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
AI Helps JP Morgan Chase Boost Customer Engagement
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
