Topic | Martech

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.