Topic | Martech

Staples store

Staples’ Martech Roadmap

|  by Beth Negus Viveiros

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Reshaping the B2B Buyer Experience

|  by Sanjay Castelino

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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