Topic | Martech

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.

In this special report, discover how implementing the right MarTech tools is the key to a successful content marketing strategy.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.