Topic | Martech

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.