Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
Topic | Loyalty Marketing
My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
3 Tips for Keeping Consumers Loyal and Engaged in 2015
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly
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