My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly
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