Topic | Lead generation

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…

Interact co-founder Josh Haynam has weighed in with a list of 32 clever lead-generation ideas for marketers.

USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

How have your customers changed and how have you responded?

Location based data is paving the way for innovation in marketing on a local basis.

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.