How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.
As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.
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