Topic | Influencer Marketing

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing…