Influencer Marketing Archives - Page 5 of 8

Lenovo Turns to Influencers for B2B Workstation Promotion

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Acquisition

4 Tips for Successful and Authentic Influencer Programs

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.

Demand Gen

IBM’s B2B Influencers Need Authenticity

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

Acquisition

NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

Social

6 Tips for Choosing the Right B2B Influencer

If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway.

Acquisition

Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight

Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences.

Engagement

Proving Influencer Marketing ROI in a Fake Follower World

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

Acquisition

Sparkling Ice Finds New Success in Segmenting Consumers

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.