Topic | Influencer Marketing

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

New audiences and instant trust are among the benefits of influencer marketing.

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

Here's a hot list of do's and don'ts when it comes to influencer marketing.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.