Topic | Influencer Marketing

A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan.

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.