How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Articles by Karen Koslow
Create Compelling + Engaging Content with Influencers
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
