Articles by Karen Koslow

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.

This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.