Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are…
This photo-sharing campaign runs for 8 weeks, each with a different theme, like "Take Summer by Swarm."
Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
Click here to view the 2023 winners!