How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing

Posted on by Chief Marketer Staff

marketing technologyFresh fruit company Driscoll’s has recently transitioned to online ordering services in light of the ecommerce boom and shift toward online grocery shopping brought about by the pandemic. Read about its approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy, according to a piece in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!