How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing

Posted on by Chief Marketer Staff

marketing technologyFresh fruit company Driscoll’s has recently transitioned to online ordering services in light of the ecommerce boom and shift toward online grocery shopping brought about by the pandemic. Read about its approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy, according to a piece in AdExchanger.

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