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How to Create a CRM Strategy Roadmap

Marketers on Fire: Homedics CMO Kristen D’Arcy

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

General Motors Partners With NBCU, Advances First-Party Data Strategy

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
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