Ecommerce
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Agencies
Magic Potion
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is
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Agencies
Best Foot Forward
The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand
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Agencies
Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make
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Agencies
A Measure of Satisfaction
What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure
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Agencies
Chella Chases Abandoned Carts
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
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Agencies
Pfaltzgraff Sets a Custom Table
TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest
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Agencies
Fruit of the Vine for Sale Online
WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape