Topic | Creative

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media…

Here are five things to consider when trying to engage more folks for your cause.

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.

Many marketers forget that direct mail's success boils down to creative, timing, the offer and data.