Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
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