Topic | Creative

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here's six ways to help you deliver high-value to customers.

Red Square's cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

Are you part of the one percent that waits until February 14 to begin shopping for Valentine's Day? You're not alone.

Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something mailers should consider using in their campaigns?

The world's second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson's and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..