Shifting Your Brand to an Omnichannel Perspective
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
Chili's gets targeting right, with a personalized email that hits all the right notes.
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.
A handwritten note from Boston PBS station WGBH catches our eye, with a "Downton Abbey" worthy sense of timing and propriety.
The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.
Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look.
It's beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here's a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.
Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.
Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger
That marketing departments and sales staffs have their differences shouldn't come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.
Click here to view the 2023 winners!