B2B
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Profiles & Campaigns
Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates. -
Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Facts & Figures
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report. -
Social
Social Insights: What Marketers Need to Know About Teachers
Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media. -
Profiles & Campaigns
Q&A: Michael Brenner on Empathy and Marketing
Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.
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Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences. -
Social
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter. -
Profiles & Campaigns
Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.
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Profiles & Campaigns
Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.
