B2B Archives - Page 3 of 24

B2B Customer Experience: Why CX Matters Across the Entire Funnel

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

Direct Marketing | Print

CMO Q&A: How Pitney Bowes is Targeting Individuals

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.

Digital

Google Launches B2B Search Campaign

“Find What Matters” is a two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan.

Profiles & Campaigns

Content Helps Toast Serve Tech to Restaurateurs

Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions.

Demand Gen

ABM Helps TimeTrade Improve Marketing ROI

ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent.

Direct Marketing | Print

Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.