Topic | B2B Events

Crafting Buzzy Brand Experiences for B2B Millennials

|  by : Chris Cavanaugh

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.

Four Event Marketing Metrics That Matter

|  by Dax Callner

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.